SS| PR Tumblr
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Justin Poulsen - Gas World, 2011
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Why so SIRIous?
by Hannes Beer
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The Internet has become an infinite pool of shared data, images, and content. While it’s challenging to fathom the growth of this “Content Omniverse”, this infographic sure does help!
The relationship between journalists and PR pros isn’t always a perfect one. PR pros search avidly for the “perfect pitch,” and journalists try to work their way around PR pros’ air-tight media interviews.
But the two professions need each other. And they need to be on the same page.
An infographic from the PRESSfeed 2012 Online Newsroom Survey highlights some large discrepancies between what journalists want from press releases and what PR pros thinkthey want.
Sunday is the most engaging day for brands on social media
Great infographic from prdaily.com on how to engage journalists with social media. Remember each journalist is different and it’s still best to find out their preferred method for communication first, this is still an interesting guide though.
Erin Everhart is the director of web and social media marketing at 352 Media Group, a digital marketing agency that also provides web and mobile app development. Connect with her on Twitter @erinever. While the SEO game has changed drastically over the past months, one thing has remained fairl…
This week kicks off the 26th anniversary of SXSW, a two-week festival celebrating the best in film, music, technology, journalism and publishing. Every year, we wade through the conference lineup — more than 500 sessions — and select must-see speakers, screenings, workshops and panels.
Digital Advertising and News: A new Pew Research Center Project for Excellence in Journalism study answers: Are news organizations transitioning their legacy advertisers to online platforms? Who advertises online? What types of ads are most common? And how much is news engaging in the targeted advertising many consider essential?
People using tablets spent $123 on average per purchase in 2011, 54 percent more than visitors using smartphones, according to an Adobe study.
Recently, I looked at the 20 most-viewed press releases on BusinessWire.com from Jan. 1, 2011 to Dec. 4, 2011, to see what kinds of trends and facts might be inferred from them.
