The relationship between journalists and PR pros isn’t always a perfect one. PR pros search avidly for the “perfect pitch,” and journalists try to work their way around PR pros’ air-tight media interviews.
But the two professions need each other. And they need to be on the same page.
Great infographic from prdaily.com on how to engage journalists with social media. Remember each journalist is different and it’s still best to find out their preferred method for communication first, this is still an interesting guide though.
Erin Everhart is the director of web and social media marketing at 352 Media Group, a digital marketing agency that also provides web and mobile app development. Connect with her on Twitter @erinever. While the SEO game has changed drastically over the past months, one thing has remained fairl…
This week kicks off the 26th anniversary of SXSW, a two-week festival celebrating the best in film, music, technology, journalism and publishing. Every year, we wade through the conference lineup — more than 500 sessions — and select must-see speakers, screenings, workshops and panels.
Digital Advertising and News: A new Pew Research Center Project for Excellence in Journalism study answers: Are news organizations transitioning their legacy advertisers to online platforms? Who advertises online? What types of ads are most common? And how much is news engaging in the targeted advertising many consider essential?